Generation Like
I just watched this Frontline piece that I think is somewhat (tangentially) related to some of our discussions in class. Not so much about cinema as it is about the power of social media and the desire to be included in these marketing events, almost as stripped down ARGs. Less about the technology and more about the desire, but still very interesting.
http://www.pbs.org/wgbh/pages/frontline/generation-like/