Hi all
there are three possible elements to your preparation: Slides, Pod casts, and readings. If you find yourself strapped for time, start with the pod casts and see how much else you get to.
| Course Slides | Please find binder slides here. (whole set will be posted before class) |
| Pod and Video Pod Casts |
Collaborative Consumption (R. Botsman) Social Production and the Wealth of Networks (Y. Benkler) Google and Don Tapsott on Wikinomics Embracing New Media (Terry O'Reilly: Age of Persuation -- you may have to scroll down a little to see the podcast link) Losing Control? (Janice Roberts, Mayfield Funds) Online MarCom can't replace direct sales (Randy Komisar, Virtual CEO) Know your Customer (Vic Verma, Savi Technology) |
| Readings |
Theory
Chris Anderson's Blog: The Long Tail
Adam Arvidsson: The Logic of the Brand (a brilliant but VERY difficult and dense piece of theoretical writing on the production of economic value in the era of social communication! Read this ONLY if you have 1) a lot of time, 2) a lot of patience, and 3) a high threshold for pain). Build Thought Leadership Become a Publisher: Using Expertise of Industry and Business Leaders for You Become a Broadcaster: C.C. Chapman helps you 'manage the gray' B2B From Lead Generation to Buzz Tracking (plus many great links to other sources)
Online Marketing Tools A general site discussing many different Web 2.0 marketing tools, all from a credible source |
|
News Blurbs
|
Crowdsourcing in
Public Services (Toronto Star, Aug. 3, 2009) Brandwashed Nice Web 2.0 related Blog by Schulich marketing student Nyla Obaid |
Not part of the course prep but two books I highly recommend to anyone interested in going deeper into the topics we will discuss (click on books to learn more):
©Zwick 2011