Possible Topics

Target market

Segmentation

Demographics and an example

Psychographics and an example

Positioning

Sensory system/marketing

Vigilance

Stimulus

Exposure

Interpretation

Hedonic needs

Uniqueness

Mass customization

Lifestyle

Frequency marketing

Nostalgia

Relationship marketing

Positive reinforcement

Negative reinforcement

Involvement

Ethics

Attachment

Schema

Similarity

Personality

Multiple selves

Drive

Self-satisfaction

Motivation

Utilitarian

Differential threshold

Absolute threshold

Short and long term memory

Fixed/variable ratio etc.

Operant conditioning

Instrumental conditioning

Maslow

Physiological

Semiotics, and parts

Figure/ground theory

Homeostasis

Valance

Primary research and an example

Salience

Activity based marketing

Attributes

Repetition

Expectancy theory