SOSC 4318: Modes of Communication: "Reading Television?"
That 70's Show
 
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That 70's Show
Audience
Content
Genre
Semiotics
The Family


According to Grote the situation comedy reaffirms the family institution (Feuer, 551). That 70’s Show is a comedic representation of an American family in the 70’s. In fact, the episode that we analyzed was a Veteran’s Day celebration which further emphasizes the American family holiday.

The parents are placed in the show in accordance to acceptable social norms of the era. The mother is preoccupied with food preparation and cleanliness. The father is represented as the head of the house and represented at the prominent seat at the table or on his chair in the living room. The show tries to mimic the social norms and family values of the period to represent the family. The show revolves around the family and confirms the social stereotypes of the time. The setting confirms to the viewer the show is a comedy because of the humouros scenarios around the family.

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Written by Sarah Potter

 
 
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