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Research Methods Using qualitative (ethnographic) methods as her means of data collection, Gray contacts and gains the confidence of the owner of a video library in Dewsbury, West Yorkshire, and asks him if she could distribute surveys/questionnaires to people who came into his shop. The survey would provide useful information for the owner and the respondents were asked if they were willing to assist in further research. This produced a largely working class sample of women. She obtained her middle class women through third party introductions. In total, she obtained a total sample of 30 women. Gray then chose a loosely structured open-ended conversational interview, which she recorded in the women’s homes lasting for a minimum of one and a half hour. Through her interview, she found that women really enjoyed the opportunity to talk about themselves, and at their leisure time. The interview required great flexibility and she noticed there were many seldom locations within the house of uninterrupted peace and quite. These interruptions provided Gray an insight into the various demands on women’s time in the home which disrupted the interview considerably. This type of data gathering required limited form of actual observation and relied heavily on respondents' explanation of their own actions, feeling and attitudes and allows Gray to conclude on women’s use of the VCR.
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