Millar's analysis on "Wired" magazine

STEWART-MILLAR'S PLAN

There are new technologies introduced almost everyday. In the twenty first centure most of these technologies revolve around computers and the newly renovated digital culture. Melanie Stewart Millar in her book Cracking the Gender Code: Who Rules the Wired World? analyses the digital world of technology which includes computer software, hardware, and the internet. This category of technology also includes other digital products such as cellular phones, pagers, and electronic planners. She feels that the future lies in this field of technology and attempts at explaining how women will fit into this future based on their participation in the past as well as the present.

According to Millar, women must remember how their past has helped create their present. They must also reconnect power relations that exist between culture, economics and technology, and re-educate themselves how to interpret and critically engage with social discourses of the present. Stewart Millar plans on using this idea to give digital discourse a history and recognise any common links to socio-economic conditions and other dominant ideas. She attempts at understanding how this influences our current views of power relations.

Stewart-Millar analysed "Wired" magazine's discourse from 1993-1998 to gain a better understanding of women's role in digital culture. She is influenced by feminist researchers such as Tuen van Digk, Norman Fair Clough, and Roger Fowler; culture theorist Stuart Hall; feminist linguistics Deborah Cameron, Julia Penelope, and Susan Ehrlich; and feminist media scholoar Liesbet van zoonen to assist her in understand the " Wiredworld. Much of her research is previously found data thatshe uses to examinemagazine. this inspectin a larger socio-economic and cultural context. Millar also inspects at the magazines literary style by looking grammatical structuredominant themes topicssignificancealliterationrhymeironymetaphor hyperbole understand how digital discourse attempts persuade motivate others looks visual representations graphics (pg )

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