Millar's analysis on "Wired" magazine

Weaknesses in Cracking The Gender Code

Even though Millar concluded good facts about "Wired", she did fail to recognise some concepts. She introduced "Wired" as being a magazine targeted for males, and described the magazine's layout similar to the one of 'hyper text' on the Internet. She mentions this because of the particular layout, the magazine is targeting a group of people who are well aware on how to operate a browser for the Internet. If this was the case, she must also discuss the ways the Internet is gender neutral. Millar continuously relates the magazine to the Internet, but a person on the Internet is considered genderless by many. Therefore, when Millar discusses how the magazine is marketed towards a specific group of people by using the Internet layout, she is not entirely correct in doing so. She fails to give strong examples of the link between the magazine layout and the people it intends to target.

Millar focuses on "Wired" magazine in her book, but fails to compare this magazine to other technology magazines. She compares the magazine to computers, as well as other technologies, but does not compare this magazine to other computer or electronic magazines. If Millar had done so, she would be able to conclude with better strength that the future for technology is envisioned with white masculinity.

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