There are hundreds of dating services in Toronto, but that didn't stop Juliet Wintrobe (BFA '94) from opening another one. That's because Wintrobe felt she had an angle other people didn't -- which was to cater to university students and graduates.

    Wintrobe opened her dating service, "A New Chance," because she was tired of working horrendous hours in Toronto's film industry. "In this business there's always a need," says Wintrobe. She is partners with Kira Khentov (BA '93) and another mutual friend.

    "I thought, 'What can we do that doesn't require a lot of capital and office space?'--we needed something we could run out of the basement and that we have knowledge about, so we thought: 'Hey, a dating service!' "

    Wintrobe found most other dating services were run by people in their 30s and 40s. A New Chance, however, is run by people in their 20s and aimed at that group, Wintrobe says.

    So far, Wintrobe and her partners have signed on more men than women, and more grads than undergrads, most of whom have college or undergraduate degrees. Since registering as a business in June, Wintrobe, the company's publicity director, has signed on 80 clients at $100 each.

"A lot of people in the 25 age range are getting started in their careers and they don't want to go to the bar scene because they're too busy working, or else tired of bars," Wintrobe says. To continue targeting these groups, Wintrobe is placing ads in university newspapers.

    To prevent the "old-timers" from signing on (yes, a 52-year-old has slipped in!), their focus is on events "which only the energetic would want to do," she says.

    To date, Wintrobe boasts only one "steady" couple, but next summer she's planning a European adventure tour. "So who knows?" she says.