Faculty of Environmental and Urban Change Brand Toolset

Everything is rooted in our brand strategy. There can only be one brand promise and strategy across the institution. In writing, messaging or adapting your positioning, you must express your area's uniqueness while staying true to the brand positioning. Each Faculty has a unique expression of the brand strategy and ladders up for consistent, authentic communications across the entire York brand positioning. York as an institution: We are a community of change-makers. We exist to create positive change for our students, our communities and the world around us.

Within this page are resources you will find specific to your Faculty such as templates, and additional resources to use for your next communications.

Faculty Promise

Driven by passion, creating POSITIVE CHANGE for our students, our communities and the world around us through sustainable and just leadership.

Our Shared Identity:

A community of changemakers

How I feel when I interact with York:

Inspired
Empowered
Confident
Welcomed
Proud
Cared about

Who we are

As a community of students, faculty, staff, alumni and collaborators, we are united in a call to action responding to some of the most pressing challenges facing people and the planet.

Our Values

Scholarly and research excellence
Interdisciplinary learning and experiential education
Engaged citizenship and leadership
Local-global outreach and activism
Respect for rights, differences, and equity

We Believe In

Advancing environmental, geographic, and urban knowledge in pursuit of sustainability and justice, and solutions that benefit everyone.
Empowering diverse thinkers and champions of sustainability and justice to create positive change.
Equipping students with fundamental knowledge, critical thinking skills, hands-on experience, and global perspective to become problem solvers, policymakers, planners, and leaders of sustainability and justice.
Embracing bold and diverse thinking and collaborating across the university.
Informing and facilitating dialogues and strategies to globally and locally addressing mounting degradation, inequities, and injustices.

We have developed a brand toolkit that includes a snap shot guide pertaining to colour proportionality, logo cheat sheet, and checklist to assist with the implementation of the Brand standards.

Please note that these are to be used as a guide in conjunction with the Brand Standards outlined on the brand site.

We have introduced new templates to assist you with incorporating the brand into social media posts for Instagram, LinkedIn, Facebook and X. We are also introducing LCD templates to ensure brand alignment. These templates are available in PowerPoint, InDesign and Photoshop to make them accessible to the entire community.

Video Bumpers

Bumpers, also known as intro and outro videos, are short (usually 10 seconds or less) clips that typically show the brand or organization that your video represents. It includes your logo and name with graphics and music playing in the background, as well as a link to your website.

You can access your custom Faculty video bumper here.

PowerPoint Templates

Designed with the your Faculties colours and fonts embedded for ease of use, this template can be customized. Template files are available in a widescreen (16:9) format and can be accessed here.

Please note that you no longer need to download the templates for PowerPoint, Word and Excel! Simple open a new document and select the York University option and you are set.

This PowerPoint template is AODA compliant but you will need to do your part by making accessibility part of your routine (ie. create the document using master slides etc). To find out how to create accessible PowerPoint presentations click here

For accessible alternative text images to copy and paste into your PowerPoint presentation, download here (.pptx).

Email Headers

Email marketing is an effective way to communicate with your subscribers and your overall target audience as a whole. Start your email off strong by using York branded email headers so that it is instantly recognized, making a good first impression. Also when composing your email, be sure it aligns with York's brand positioning. Visit the Messaging Guide page for more information.

You can access your Faculty custom email header here.

Logo

You can obtain your flexible suite of Faculty logo files here.

Faculty Accent Colours

A secondary palette representing York’s individual Faculties provides the opportunity for greater expression and consistency within the York brand. Inspired by the campus, each colour has been chosen for the way it works in harmony with York Red and its connection to the message of positive change that the University exudes.

The usage of these Faculty accent colours is reserved for Faculty only and has standards around proportionality so as to not overpower the main York palette.

Your Faculty accent colour files can be accessed here.

Using your custom background

To help with move to online classes and video conferencing, York University developed a series of custom Zoom backgrounds to use.

You can download your Faculty custom zoom background here.

Additional templates can be downloaded here:

Mach Forms Banners

SWAY Banners

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