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Working with University Brand & Marketing

University Brand & Marketing (UB&M) leads the University’s visual, written, and technical expression of the brand at the institutional level, creating high impact pan-university advertising campaigns, web optimization strategies and structure, social content campaigns and creation, and tools/templates for the York community to ensure break through.  

As brand stewards, the team plays a key role in supporting Faculties, divisions, units, and campuses across the University to ensure all areas have:

  1. Access to tools/templates and training
  2. Providing strategic advice on projects
  3. Ensuring brand and digital alignment on all outputs

How to work with us:

Jump to:

High profile new identity work, creative design for new look, print publication, video, publication website or large revamp, large social media campaign, signage, photo shoot, advertising campaigns:

1. Involves an external vendor

  • Contact UB&M to initiate project and discuss scope and vendors that are best to use
  • View list of external vendors
  • Fill out creative brief and share with UBM
  • Initiate contact with agency and invite UB&M to kick off meeting
  • Share all drafts and finals or have UB&M involved in each project milestone to ensure brand and/or digital alignment

2. Does not involve vendors

  • Contact UB&M to initiate project and discuss scope and any strategic considerations
  • Share all drafts and finals or have UBM involved with each project milestone to ensure brand and/or digital alignment

Contact us: 

Brand and Marketing, Advertising
 cpabrandmar@yorku.ca

 Website Digital Marketing
 cpadigit@yorku.ca

 Social Media Marketing, Photography/Video
 cpasocmedia@yorku.ca

Medium profile new Division, Unit, Campus or Faculty creative design for new look, print/digital publications, video, website, signage, internal campaigns that does or does not involve agency, or mini social campaigns.

1. Involves an external vendor

  • Fill out creative brief and contact agency of your choice/ or internally
  • View list of external vendors
  • Share first and final drafts with UBM to ensure brand and/or digital alignment

2. Does not involve vendors

  • Low profile edits to existing stuff or creative designs, campaigns, websites, single day social posts, or brand checks.

Low profile edits to existing materials or creative designs, campaigns, websites, single day social posts, or brand checks.

Brand and Marketing, Advertising
cpabrandmar@yorku.ca

Website Digital Marketing
cpadigit@yorku.ca

Social Media Marketing, Photography/Video
cpasocmedia@yorku.ca