Using the brand in a consistent way is essential to ensure we break through with our positioning and promise. Our University Brand & Marketing Team hosts sessions when there are major updates to the brand and/or if you would like a specific presentation to a certain group. It is recommended that new employees or work study students watch the brand training video if their job includes social media, graphic design, writing or any form of content creation.
Courses are also offered regarding usage of the Brand Templates (PowerPoint and Word). Find the playlist here: Leveraging the York Branded Templates – Playlist
More training videos and resources to come!
Other Training Paths:
Brand Training Fall 2024
Brand training for work study students, new staff and more.
Incorporating Brand into Design
A focused look at the Brand Standards for Designers with a focus on design templates, tools and assets.
Social Media Best Practices
An overview of best practices for social media, AODA (Accessibility for Ontarians with Disabilities Act) compliance and maintaining brand standards.
Brand Training – Updates 2023
Showcasing enhancements, tools and templates available to York University staff on the Brand Website.
User Experience Basics
Overview of User Experience Design, best practices and how to apply it in the context of the York 2020 web theme.
Accessibility Best Practices
Learn more about accessibility best practices in social media.
Tips for using the York Brand in Social Media
Learn more about how, when and where to leverage the York Brand within social media posts and designs.
Best Practices for Social Collaboration
Gain more insight on how to collaborate with other York Institutional channels in social media. This training features new tools, official handles and overview of institutional hashtags.