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Social Media Training

Introduction

Social Media continues to be a great way to connect, engage, reach and interact with your key target audiences. It builds community and reaches them in a organic way while providing valuable content they are interested in. However the medium has grown exponentially since its' inception, and it continues to evolve. You cannot just add a poster to a channel and expect to get results, social media management requires thought, strategy, and expertise to do it properly so your content is served to the right audience, at the right time, on the right channel. Below you will find a selection of internal and external curated training videos to give you the foundational skills to leverage social media.

Quick Links

Before getting started

There is so much to explore and discover with social media. The opportunities seem almost endless and the ways to reach your audience the same. However before getting trained on how to post content on each channel it is critical to understand the nigger picture. Once you know that your entire social strategy can ladder up to your vision and your posting can match that objective.

Read the basics of creating a social media strategy

Social Media Training Path

Some training videos are provided by LinkedIn Learning. To access these opportunities you must login via your Passport York credentials.

Social media never stands still and neither can a social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audernaut demonstrates the most up-to-date approach businesses are using to find new customers and grow their brands. Learn how to plan a social media presence, properly participate on social media channels, and create a robust content plan.

Begin the Social Media Basics Training

Social media marketing is a worthwhile investment and a useful business tool, but how can you make it work for you? In this course, marketing consultant Brian Honigman guides you through what you need to know. Learn how to develop a plan to guide your social media activities. Find out how to use reporting to better direct future social media activities and demonstrate your results to stakeholders. Explore the value of crafting personas, choosing the right social networks, and publishing engaging social content.

Begin the Social Media Management Training

Social media stories are a fun and low-cost way to connect with customers. In this course, digital marketing and social media expert Martin Waxman outlines key steps for leveraging social media stories to engage your customers. Martin shows you how to plan your social media stories, use storyboards, produce your stories, and employ features like augmented reality, stickers, and GIFs. He also details promoting your stories, including how to accurately budget for them.

Begin the Social Media Storytelling Training

Each platform has a different type of design required optimize results. However when you also add on the requirement to leverage the York brand within your content, it can get tricky. Here are some easy ways you can learn to adapt the York brand within your social content.

Watch the Social Design Best Practices Video:

Social media accessibility is the practice of designing and developing social media content and posts that provide a smooth, inclusive experience for everyone. At York University we aim to make our content as inclusive as possible. Each platform has special features that allow you to ensure everyone can interact with your content and not feel left out.

Watch the Social Media Accessibility Video:

Once you have a understanding of how to post on social media you must also learn how to be part of a community and have other institutional channels work together to share key messages. At York there are over 200 social channels, and that creates a lot of noise for our target audiences. Knowing how to interact with the various channels and get your content seen by the right audience is critical to channel growth and success.

Watch the Best Practices for Social Media Collaboration Video:

  1. 21 Social Media Best Practices to Follow in 2023
  2. Developing a Social Media Strategy
  3. Tips to grow an engaged audience on social media
  4. 7 Fundamental Facebook best practices to grow your presence faster
  5. LinkedIn best practices for marketing professionals
  6. Top 10 Twitter Best Practices for 2023
  7. 25 Instagram Best Practices for Faster Growth

Congratulations, if you have completed the six training videos (and read the optional readings) you are now ready to begin posting content! Please note that Social Media Marketing is a consistently changing skillset. From new channel features, to new best practices, what was current five years ago is often different today. We encourage you to continue to learn and test new features on all platforms so you stay at the cutting edge and get your content as optimized as possible.

Looking to levergae paid social media advertising? Learn More