Merchandise that represents the University includes items or products that have the York logo or any other elements of the York brand.
The purpose of these products or items is to promote the York brand and improve brand awareness and brand recognition.
Merchandise includes a wide range of items, such as tote bags, pens, clothing, mugs and more. Please contact the York University Bookstore for merchandise needs.
General Guidelines
Logo
- Logo should be large enough that type is clear and legible.
- Logo should be used in black, white or red PMS 186. If this colour is not available, match it as closely as possible.
- Embroidered logos should be large enough so “University/Université” is legible.
- In cases where these specifications are not possible, contact University Brand & Marketing: cpabrandmar@yorku.ca.
- Most vendors work with EPS files, which can be downloaded at yorku.ca/brand
Below are some examples of approved Merchandise with approved marks available for purchase through the York University Bookstore.
Sub-brands and Faculties
Sub-brands and Faculties can use their locked logos on merchandise. If space is limited, the logo can be unlocked, but the York logo or “York University” in text must always appear.
Divisions and Units
Divisions or units can be expressed in the University font with the York logo or with “York University” in text. Please work directly with the York University Bookstore to place an order for merchandise or use York’s approved list of licensed merchandise suppliers.
All designs must be submitted to University & Brand Marketing, cpabrandmar@yorku.ca as well as the Licensing Board for approval prior to production.