Challenge Question
In what ways can communication around electronics recycling be made more effective?
Partner: Electronic Recycling Association
Project Summary
At the ERA, one of our focuses is to provide stress-free service. Being an organization for 16 years, we've seen the rise of social media intertwine with the marketing industry. Over the years, we've produced a myriad of marketing materials. Some booklets are pages long and filled with a lot of information. We know not everyone will read through an entire book about the ERA. The ERA wants to be able to provide new clients with a simple informational package about who we are, what we do, and what we offer, so that new clients have a thorough understanding of our efforts without dedicating hours of their time to researching us.
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Organizational Profile
The Electronic Recycling Association (ERA) is a non-profit organization founded in 2004 to address the growing problem of e-waste and the increasing "digital divide." For over fifteen years, ERA has offered simple solutions to help individuals and organizations prevent operational equipment from premature destruction. With a focus on recovery, refurbishment, and reuse, ERA continuously supplies charitable groups with donated IT equipment while securely managing the retiring IT assets of organizations and individuals across Canada. We believe that reuse before recycling is critical in managing the waste created by computer hardware and by offering industry-leading data destruction for all equipment we receive, we have securely repurposed hundreds of tons of equipment. Because not everything ERA receives can be reasonably repurposed, we have partnered with certified recycling organizations to process equipment that has reached the end of its productive life.
Partner Website
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Key Words
- Electronics
- Recycling
- Business