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Investigating Teaching Leadership in the Capstone Marketing Course

“This study investigates the influence of teaching leadership skills in the capstone marketing course on students’ performance in group projects…Students exposed to leadership concepts in the capstone marketing course rated their peers higher on leadership skills and performed better on the group project.” (p.141)

Facca-Miess, T. M. (2015). Investigating Teaching Leadership in the Capstone Marketing Course. Marketing Education Review, 25(2), 141-157. doi:10.1080/10528008.2015.1030246

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