The Path Exploration report in Google Analytics 4 (GA4) is a useful tool that helps you track and understand how users move through your website. It shows you the steps users take, such as visiting specific pages which can give you valuable insights into their behaviour. This report makes it easier to identify patterns, fix design issues, and improve the user experience.
Here’s a quick 1-minute video that explains how to access and produce the Path Exploration report in GA4: https://www.youtube.com/watch?v=B0CVYIyViQ4
As always if you have any questions please reach out to our web team at cpadigit@yorku.ca or join us for our weekly drop-in sessions for more hands-on support, taking place every Wed. at 1:30pm. Invite link can be found here: https://yorku.zoom.us/j/98059437808?pwd=ZU51SG1KWlFQVzB4a2dkYzFvMTgxUT09&from=msft#success.