Want to improve your website’s search ranking? We’re sharing two short, informative videos that cover SEO content writing and on-page optimization—key strategies to help your site perform better on Google.
Learn how to create engaging, SEO-friendly content that attracts visitors and ranks well on search engines such as Google and Bing.
Watch the video here: https://www.youtube.com/watch?v=8BdZ0dUu7VQ
In this Video, you will learn how to:
- Write about topics people are actually searching for
- Assess the "type" of content Google will rank
- Create a data-driven outline
- Create a click-worthy headline
- Write a killer intro using the AIDA formula
- Make your content actionable and easy to digest
Already have content but want to improve its ranking? This video covers 10 essential on-page SEO techniques to help optimize your web pages.
Watch the video here: https://www.youtube.com/watch?v=ZWiNz-7gZ24
Top 10 On-Page SEO Techniques Covered:
- Use short URLs for your pages
- Use your primary keyword in your URL
- Use your keyword in the headline (H1 tag)
- Add external links to authoritative websites
- Add internal links to pages that you want to rank
- Re-optimize titles on underperforming page 1 rankings
- Create in-depth articles
- Use modifiers in your titles
- Don’t have slow-loading pages
- Improve UX by enhancing UI
To request SEO keywords, simply visit https://www.yorku.ca/digitalexperiencehub/keyword-research/.
Top 11 tips to improve SEO: https://www.yorku.ca/digitalexperiencehub/2024/05/15/top-11-tips-to-improve-seo/
For additional SEO tips and resources, check out our Search Engine Optimization (SEO) Foundation: https://www.yorku.ca/digitalexperiencehub/resources/seo-foundation/.
As always if you have any questions please reach out to Web Team at cpadigit@yorku.ca or join us for our weekly drop-in sessions for hands-on support, taking place every Wed. at 1:30pm. Invite link can be found here: https://yorku.zoom.us/j/98059437808?pwd=ZU51SG1KWlFQVzB4a2dkYzFvMTgxUT09&from=msft