Thanks so much for the entire community for attending the training sessions last week on both SEO Best Practices for Websites and Google Analytics 4 (GA4). If you were unable to attend we have recorded each session to view on your own time.
SEO Best Practices for Web:
Google Analytics 4 Essentials:
We have also compiled some helpful tools you can use for your education. Below you will find some additional resources for optimizing GA4
- List of default metrics and dimensions
- Custom parameters
- Engagement rate and bounce rate
- Data retention in GA4
- Google Signals
- Audiences
- Explorations
- Thresholding
Need some additional training? LinkedIn Learning has two courses titled “Google Analytics 4 (GA4) Essential Training” and “Advanced Google Analytics 4” available free of charge for being a York staff. Login here: https://lil.info.yorku.ca/
Essential Training: https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/understanding-your-digital-customers-with-google-analytics?autoplay=true&u=2174970
Advanced Training: https://www.linkedin.com/learning/advanced-google-analytics-4-ga4/advanced-google-analytics-diving-deep-in-ga4?autoplay=true&u=2174970
As always if you have any questions please reach out to Jason and Tayo at cpadigit@yorku.ca or join us for our weekly drop-in sessions for hands-on support, taking place every Wed. at 1:30pm. Invite link can be found here: LINK