| Location | Email Address | Program Website |
|---|---|---|
| W263, Seymour Schulich Building | admissions@schulich.yorku.ca | schulich.yorku.ca/programs/mmkg/ |
The Graduate Program in Marketing is a professional master’s degree program designed to prepare graduates for professional careers in marketing.
The 12-month, 36-credit program will provide students with the critical analysis and decision-making skills required of marketers today. Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and brand management. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and equipped with the skills to advance to leadership roles in the future.
The final term’s capstone courses are a Field Project designed to give students first-hand experience in developing marketing strategies for real-world organizations, and a Marketing Dynamics course designed to apply prior coursework in light of constant and often fast-moving change in the marketplace using managerial articles, live case method, and a dynamic marketing management simulation.
Admission to the Master of Marketing is open to recent graduates from non-business and business degree programs who did not pursue a Marketing specialization, and to business professionals who wish to add marketing to their skill set.
Please visit the Schulich website for more information.
Admission Requirements
Master of Marketing
- Applicants should possess a four-year undergraduate degree from a recognized university with a minimum B+ average in the last two full years (or equivalent) of academic work. A candidate with a three-year degree may be considered for admission with a minimum of one year of work experience.
- A minimum one year of full-time work experience is strongly recommended for applicants who do not hold an undergraduate or masters level degree in business (e.g., BBA, BCommerce, MBA). For applicants who hold a degree in business, work experience is recommended but not required.
- Applicants are NOT required to take the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE).
- Proof of English language proficiency if prior studies were not completed in English: Test of English as a Foreign Language (iBT): 100 with minimum component scores of 23 or International English Language Testing System: 7.0 overall with minimum component scores of 6.5. Strong applicants whose first language is not English and do not meet the above language requirements may be considered for admission with the condition of completion of the MBA/Specialized Master’s Preparation Program offered by the York University English Language Institute.
- Completion of the online application including submission of essays, an up-to-date résumé and two references.