“Insider or outsider, both or neither: some dilemmas of interviewing in a cross-cultural setting” in Geoforum 30 (4), 337-350

This paper contributes to the growing literature on methods and techniques for conducting qualitative research in economic geography, as well as to recent feminist debates on the impact that relationships of power between researchers and their informants have on the rigor of the findings of qualitative research. Drawing upon my own experiences whilst conducting interviews with managers and workers in information processing companies in Jamaica, I will examine the ways that inter-cultural perceptions, interactions and representations influenced the fieldwork process, and their ultimate effect on my interpretation and writing of the final text. This paper includes that because of the dynamic way in which identities and their attendant power relations are created and transformed during business interviews, uncertainty will necessarily remain a residual in the evaluation and interpretation of information received. It argues that recognizing and naming these uncertainties is an important step towards not only establishing rigor in the research process, but also to displacing the indomitable authority of the author.

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