Skip to main content Skip to local navigation

Rex Yulo

Home » Rex Yulo

Rex Yulo

%%ALT%%

, Genesis Motors Canada
Communication Studies, Bachelor of Arts (BA), Specialized Honours 2008

I head up marketing for Genesis Motors Canada, the newest luxury automotive brand in Canada. We’re currently the only OEM disrupting the industry with a full end-to-end online shopping experience and a true customer centric mindset.

I joined Genesis in June 2019, previously having spent 12+ years developing digital solutions, building business, & process innovation for brands such as BMW (client-side) and American Express (agency-side).

I was a graduate of the Specialist Honours Communication Studies program and was appreciative of the focus (versus having to double major). It allowed me to also obtain my diploma in Creative Advertising, concurrently.

Communication Research with Prof. Anne MacLennan and Machine-Mediated Communication with Prof. David Ellis were my two favourite courses. One taught me methodologies to analyze media impact, the other provided a practical platform for utilizing new media.

Today, I still use many of the lessons I learned during the program to be critical, to question, and to study what I see both in the media and corporate environment – a testament to the program’s salience.

Browse more Alumni profiles

%%ALT%%

Chivon John

Information Technology
Bachelor of Arts (BA) - Honours

Founder, LightWork

%%ALT%%

Eudora Aletta Ambuleh

African Studies

%%ALT%%

Marco Giancarlo

Graduate Program in Public Policy, Administration & Law
Master of Public Policy, Administration and Law (MPPAL) 2015

Regional Program Manager, Emergency Management, Indigenous Services Canada

%%ALT%%

Lauren Hébert

Graduate Program in Disaster & Emergency Management
Master of Disaster & Emergency Management (MDEM)

Corporate Emergency Manager, Bell Canada

Categories: