Dundas Life
Placement Organization: Dundas Life
Position Title: Digital Marketing & Communications Coordinator
Working Site’s Location: Hybrid
Company Bio:
Dundas Life is a fast-growing fintech startup on a mission to bring life insurance into the 21st century by helping Canadians find the right insurance coverage for their needs.
Our platform combines technology with personalized service to empower Canadians to make better financial decisions for their loved ones.
We are passionate about transforming one of the most outdated and largest industries in Canada. The interns who succeed here look for problems and creative solutions.
We are a small team and there are a lot of projects for you to be involved in. You'll get to be hands-on in a lot of aspects of the business offering endless professional growth opportunities.
Job Description:
As a Digital Marketing Coordinator at Dundas Life, you will be working with our CMO to implement new content and optimize existing content for Dundas Life's website and digital channels. You will also support the graphic design and content creation for the Dundas Life blog and Youtube channel, with ~50,000 Canadians visitors per month.
Content Marketing: Support the content planning, creation, and distribution using the latest in content creation and AI tools like ChatGPT
Search Engine Optimization: Learn and apply basic principles of SEO (search engine optimization) strategies to maximize website's online visibility
Email Marketing: Create email marketing automations and flows for new leads. Help them to learn about the benefits of life insurance and Dundas Life, eventually helping them to become customers.
Analytics: Measure performance and ROI of your initiatives using analytics tools such as Google Analytics and Ubersuggest and provide suggestions for improvement
Qualifications:
- Communication skills: You have strong written and communication skills that will allow you to articulate our value proposition through your writing
- Ability to Research: Experience in performing analytical research (e.g. analyzing competitor and internal data)
- Hungry to Learn: You don't just study a topic, you deconstruct it, learn it inside and out and become an expert
- Resourceful: You're resourceful and love the idea of being a critical part of a small scrappy team trying to find creative ways to take on a massive, antiquated insurance industry
Additional Assets:
Graphic Design (bonus): You have experience creating designs or video in Photoshop, Canva, or similar software