Communication, Social Media & Public Relations

Communication, Social Media & Public Relations is a new stream in the existing Communication & Media Studies (BA) program.

Offered exclusively at the new Markham Campus, this program will help you develop a solid foundation in communication and media studies while pursuing an intensive focus on the study of social media and public relations. Acquire research skills, analytical skills and expertise in communicating across multimedia formats with an emphasis on ethics and a commitment to social justice and transformation. The program also includes experiential education and placement opportunities, where you will gain expertise and skills for navigating future career or academic pursuits.

Quick Links

• LA&PS Colleges
• Writing Centre
• YorkU Libraries
• Learning Skills Services

What you’ll learn

• Communicate effectively in a variety of formats (oral, visual, textual) using communication and media practices, technologies and platforms appropriate to target audiences.

• Apply relevant ethical, historical, critical and current communication and media frameworks to understand the sociocultural, political, economic, technological and environmental roles played by social media and public relations in society.

Hands-on Experience

• 4xxx Social Media & Public Relations Field Experience Placement.

• This course gives students the opportunity to gain work experience in a variety of partner organizations. This will be combined with class discussions, application of course materials and development of critical skills.