In addition to best practices followed by the university for its websites, York websites adhere to the Brand Stewardship Policy, the Digital Experience Hub and the Pan-university Digital Marketing Strategy for Website Optimization. Additionally, York websites are intended to be accessible and adhere to the AODA law. Failure to comply presents a risk to the University of fines. A corporation/organization that does not adhere to AODA can be fined up to $100,000 per day. Directors and officers of a corporation/organization found guilty can be fined up to $50,000 per day.