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New book by Professor Hassan Qudrat-Ullah looks at ways to enhance creativity during decision-making using systems thinking principles

Professor Hassan Qudrat-Ullah, from the School of Administrative Studies, has a new book, Creativity Loops–Based Decision Making, which presents an innovative framework for enhancing creativity in the decision-making process by applying systems thinking principles. The book proposes that creativity is a skill that can be developed with practice rather than something only a select number of people possess. It explores how systems thinking can be used as a practical tool to improve complex situations and reflects on how different types of decision making models can be used in the reader’s own life.

“Creativity isn’t a rare gift but a skill that can be cultivated, especially when we apply systems thinking to understand the intricacies of our decisions.” Says Professor Qudrat-Ullah. “Creativity Loops–Based Decision Making is about empowering readers with a framework that makes creativity an accessible, integral part of navigating complex situations in personal and professional life. By seeing connections, considering broader impacts, and iterating thoughtfully, we can unlock new possibilities for innovative solutions.”

Hassan Qudrat-Ullah is a professor of decision sciences with the School of Administrative Studies at York University. Hassan has over 20 years of teaching, research, industry and consulting experience in the USA, Canada, Singapore, Norway, UK, Korea, China, Saudi Arabia, Latvia, Switzerland, Spain and Pakistan. He is a well-known scholar in decision sciences, energy policy modeling and system dynamics areas. He has authored and edited over 150 refereed publications including 17 books, 43 journal articles, and numerous conference proceedings and presentations. In 2017, he won York University’s Faculty of Liberal Arts and Professional Studies’ Excellence in Research Award.

The book was published by Springer Nature.

Access the book here.

Creativity Loops-Based Decision Making: A Systems Thinking Approach book cover