SPRT 2010 3.0 Sport Marketing

This course introduces students to marketing concepts and theories. The course specifically focuses on  theories and methods sport marketers can utilize to build relationships with consumers in sport industry. Topics include sport consumer behavior, market analysis, situational analysis, marketing plan processes, promotional activities, advertising, and corporate sponsorship. Students should leave this course  knowing how to develop an integrated marketing plan.

Pre-requisite: AP/SPRT 1010 3.00.

Course credit exclusions: AP/ADMS 2200 3.00 and HH/KINE 3510 3.00.