Courses

AP/SPRT 2010 3.00
Sport Marketing

This course introduces students to marketing concepts and theories. The course specifically focuses on  theories and methods sport marketers can utilize to build relationships with consumers in sport industry. Topics include sport consumer behavior, market analysis, situational analysis, marketing …

AP/SPRT 2020 3.00
Management of Sport Industries

This course builds on Introduction to Sport Management and provides students with a more in-depth discussion of the principles of management applicable to the administration of sport organizations and innovations, including planning, controlling, organizing, staffing, …

AP/SPRT 2030 3.00
Facility Design and Management

This course is designed to introduce students to facility design and management in the sport industry. The course will discuss theories and concepts utilized in the planning, construction, and management of new and existing sport facilities …

AP/SPRT 2040 3.00
Governance and Policy in Sport

This course is an examination of the integration of management theory with sport governance and policy development practice. The course provides students with an understanding of the authority, organizational structures, and function of the major …

AP/SPRT 2050 3.00
Sociology of Sports

Sport sociology provides tools through which to develop informed insight into the matters that are at the foundation of contemporary policies and debates about sport. This course introduces students to the uses of sociological ideas …

AP/SPRT 2060 3.00
Sport Communications and Community Relations

This course examines the application of communication theories to the sport industry. Various media are explored in detail with a focus on message development, image building and crisis management for sports through these media. Strategies …

AP/SPRT 3010 3.00
Sport Finance & Accounting

This course examines financial and accounting considerations relative to Sport Management, including: budgeting, fundraising, financial statements and accounting, and the economic impact of sport events. Emphasis will be placed on hands-on learning and practical finance …

AP/SPRT 3020 3.00
Sport Entrepreneurship

This course is an introduction to sport entrepreneurship principles, including product development, sales and distribution, social media, fundraising, valuation, and exit strategies.

AP/SPRT 3030 3.00
Sport Management Internship I

This course is designed to provide sport management students with practical work experience in a sport management environment.

AP/SPRT 3040 3.00
Sport and Psychology

The focus is on how people behave in sport settings: motivation, anger, fear, and how such emotions affect performance; how emotions can be moderated and how behaviors can be made more effective are covered. Issues …

AP/SPRT 3050 3.00
Sport Management Analytics

This course provides a review of financial, statistical, and mathematical models as they relate to sports team performance, administration, marketing, and business management. Students will work with data and models relating to sports team performance, …

AP/SPRT 3060 3.00
E-sports

This course provides students with knowledge and skills required in the gaming industry and electronic sports (E-Sports). Students are introduced to the growth and structure of the esport industry, esport design, and management. Students will …

AP/SPRT 4010 3.00
Sport Management Internship II

This course is designed to provide sport management students with practical work experience in a sport business setting. This supervised internship builds upon Internship I to provide the student with additional exposure to the sport …

AP/SPRT 4020 3.00
Strategic Sport Management Capstone

An integrated approach to sport management using case studies and experiential exercises. A strategic approach to all aspects of sports management. This course will include an experiential project where students integrate relevant key aspects of …

AP/SPRT 4030 3.00
The Economics of Sports

The goal of this course is to apply basic economic tools to specific questions and problems in the sports industries. These tools include supply and demand analysis, basic game theory, wage determination in competitive and …

AP/SPRT 4040 3.00
Sport Leadership

This course provides and in-depth study of leadership styles and their importance in the field of sport. It will focus on theories and practice of effective leadership, with a focus on the innovation and creativity …

AP/SPRT 4050 3.00
Sport Ethics

This course will focus on the exploration of contemporary values, issues, and controversies associated with sport and sport management. Current issues, ethical dilemmas in the sport environment, organizational responsibility, and professional ethics will be discussed.

AP/SPRT 4060 3.00
Event Management

This course will help students develop the skills necessary to manage sporting events, including contingency planning, logistics, working with vendors, financing, ticketing and admissions, seating design and controls, sponsor and supplier agreements, risk management and …

AP/SPRT 4070 3.00
Risk Management

This course provides students with an overview of legal liability and negligence in the sport industry. Students learn how to identify risks in their work, well as techniques to manage and minimize the potential for …

AP/SPRT 4080 3.00
Contemporary Issues in Sport Management

This level course will examine core societal issues and how they relate to sport management, including discrimination, sexual assault, diversity and inclusion, sport scandals, pay equity, and gambling. It will use an interdisciplinary perspective to …