Career Paths

Core Professional Writing Skills

• An understanding of the historical development and theoretical analysis of written expression
• A developing expertise in creating, managing, coordinating and presenting written information in a constructive and dynamic fashion
• The ability to gather various types of information, assess them, analyze and incorporate potential linkages from different fields, put them into writing and efficiently convey your message and the goal of your work, be it individual or in the context of group work in any professional environment
• Advanced skills developed by specializing in book writing and editing, periodical writing and publishing, institutional/business writing and digital writing and authoring.

Data Gathering and Organizational Skills

• Deduction of information from various sources and the ability to concentrate on relevant resources
• An ability to prepare insightful and comprehensive oral and written presentations and reports using current data and technology
• A sensitivity to technological innovation that will enable the early adoption of transformative technologies
• The ability to learn new information and apply this to professional demands
• The ability to explain complex ideas clearly to others and to apply theoretical concepts to everyday practice and professional dilemmas

Management and Teamwork

• The ability to interpret and analyze information presented by peers and efficiently and constructively support or challenge their proposals, theories, ideas and reports in order to achieve a project’s intended and successful end result
• The capacity to translate between and among different professional discourses and jargon so that members of disparate teams may understand one another and work effectively together to common ends
• Skills enabling you to work effectively in group situations, participating in decision-making, leading and contributing in various capacities to the ultimate success of the team and task
• The ability to debate, persuade, mediate and present your thoughts and opinions clearly to others, as well as the capacity to recognize and incorporate other potential solutions or applications to given problems
• The capability to identify priorities and proper courses of action, to plan the execution of tasks and to determine and delegate responsibilities to group members to most effectively carry out projects

Potential Career Paths

• Publishing Industry
• Digital Writing & Publishing
• Corporate Communications
• Institutional/Business Project Management
• Public Media Relations
• Advertising
• Publicity and Marketing
• Editing
• Journalism (broadcast and print)
• Social Media Management
• Blog Writing & Publishing
• Speech writing and ghosting writing
• Travel Writing
• Niche Writing (travel, sports, finance, food etc)

Professional Associations and Organizations

Knowing the industry and how to excel in it after receiving a degree are key elements of future success. University study sets up the building blocks you will need to develop and enhance your understanding and knowledge in your career. Being part of a professional organization or network and gaining further insight through training are excellent ways of increasing your knowledge of the field.

• Canadian Authors Association
• News Media Canada
• Canadian Science Writers’ Association
• Writers’ Union of Canada
• Canadian Association of Journalists