SOSC 4319 |
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Soap Opera AudiencesBy: Leanora Addorisio
Soap opera audiences are representative of women's culture. As a cohesive group of individuals, this uniquely gendered group seek to challenge the dominant ideology of patriarchy by exemplifying women who are fortified in their efforts to create narratives, to challenge the production of soaps, to distinguish their culture through their group, and maintain a sense of community online as they use technology to express their culture globally. Soap audiences originally developed in response to the creation of radio soap operas in the 1930's. Female radio soap opera pioneers such as Irna Phillips were instrumental in their creation of 15 minute radio soap serials mainly targeted to women during WWI and WWII. Audiences are not only credited for watching these serials, thereby boosting ratings, they are also responsible for directing the narratives for soap operas. Audience directed narratives are constantly being challenged by producers who claim that their writers are responsible for establishing and creating soap opera narratives. The Internet have been generously employed by soap opera audiences who engage in E-fandom when various online communities are created on soap opera USENET forums as a way of keeping in touch with members who share common thoughts about common soap operas. Take me to information regarding female radio soap opera pioneers first...
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