In-Game Entertainment: The"Other" Main Event
By: Jason Arcuri
More
recently, it has been suggested that half-time has even begun to
push the limits of televisuality itself. Nearing the 45-minute mark,
modern half-time shows have essentially become a premier concert
venue for the day's most prominent musical acts (ranging from icons
such as U2
to flash-in-the-pan phenoms such as the New
Kids on the Block). Since it is met and promoted with such tremendous
fanfare (and because not a second goes by un-broadcast), half-time
is effectively regarded as the "show within the show".
Still, in order to realize
the full magnitude of the half-time phenomena, one need not look
further than the 2004 edition. Though it will always be remembered
for its infamous "wardrobe malfunction", the resulting
public
backlash and reaction
from the NFL regarding the incident proved that the show is
not simply an afterthought within the structure of the game broadcast,
but a feature with a distinct audience and place.
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