SOSC 4319 |
|
Techniques of Interpretation
We have looked at some ways to analyze
ads and in doing so we have found what makes them successful in
persuading their audiences. The Shannon-Weaver model of communication
and the concept of en-coding and decoding messages. Grossberg
also points out the importance of signifiers within themes and
symbols. As signifiers can cross many boundaries within encoded
messages, behavior, meaning themes and symbols this accounts for
the intertextual relations that happen within the language of
advertising.
Lisa
Ramdial
|
|
|