Works Cited

 

1. Leiss, William, Kline, Stephen, Jhally, Sut; Social Communication in Advertising, 2nd ed. Scarborogh Nelson, 1990. Page 18.
2. McLuhan, Eric and Zingrone, Frank. Essential McLuhan. House of Anansi Press Limited 1995. Page 24.
3.Selena McIntyre. What Do Men and Women Want in Advertising? [available online at]
http://bpsoutdoor.com/articles/gender.htm
4. Selena McIntyre. What Do Men and Women Want in Advertising? [available online at] http://bpsoutdoor.com/articles/colors.htm
5. Simpson, Mark. Male Imprsonators: Men Preforming Masculinity, 1994, Routledge, Page 97.
6. Grossberg, Lawrence. Mediamaking: Mass Media in a Popular Culture, 1998, Sage Publication. Page 147, 148.
7. McLuhan, Marshall and Eric, Laws of Media The New Science. University of Toronto Press1988.
8. Grossberg, Lawrence. Mediamaking: Mass Media in a Popular Culture, 1998, Sage Publication. Page 148, 149.
9. Stuart Elliott. Porn stars to adorn ads for clothing and footwear company. [available online at] http://www.iht.com/articles/87731.html
10. Grossberg, Lawrence. Mediamaking: Mass Media in a Popular Culture, 1998, Sage Publication. Page150.
11. Stuart Elliott. Porn stars to adorn ads for clothing and footwear company. [available online at] http://www.iht.com/articles/87731.html
12. Williamson, Judith. Woman is an island Femininity and Colonization. 1986, Bloomington: Indiana University Press.
13. Lucky Magazine. February 2004 issue.
14. Kerrie Mallory. Pathos: Pathetic Emotional Proofs. [available online at] http://www.lcc.gatech.edu/gallery/rhetoric/terms/pathos.html

Nike shoe ad from Lucky Magazine February 2004

Male image from GQ Magazine November 2002

Fifties ad taken from http://scriptorium.lib.duke.edu:80/dynaweb/adaccess/beauty/cosmetics1950s

Lisa Ramdial
Student,
Communication Studies Program, Social Science Division,
York University, Toronto