False Symbolism

 

'False symbolism' can be seen as the accomplishment one gets from consuming a product such as, if the girl wears the sexy dress, she will get the guy, or if the guy has the macho car he will get the girl.

Advertisers recognize that the consumer psyche is not easily persuaded. Most purchases have been thought out prior to the exchange of money for goods or are done on impulse at the moment of contact with the product. However, advertisers believed if they could create one uniformed audience they could advertise one message and leave a positive impression in their head, hence, they may be remembered at the time of purchase. Advertisers began to incorporate psychologists as a way of figuring out their consumers so they could more effectively understand and package them to then sell them back to the very same consumer.