July. 26, 2024, TORONTO – While the Olympics are a show of international friendship and athletic excellence, they are also about politics and diplomacy, tourism, social change and spectacle, and sometimes even espionage.

“The Olympics has the potential to be such a positive force for good in the world,” says York University Faculty of Health Associate Professor Hernán Humaña, a three-time Olympic coach who teaches a course on the history of the Olympic Games and will be in Paris July 26 onward cheering on his daughter, Melissa Humana-Paredes. “Every Olympics strives to meet its ideals, and every Olympics falls short — but I am an optimist, I believe each Olympics gets better and better.”

Humaña and other York experts are available to give comment to media on everything from nationalism in sport and why the economic pressures on athletes are getting even worse, to branding and tourism opportunities, the evolution of women’s basketball in Canada and how large sporting events intersect with sex tourism and displacement of low-income people, and more.  

Hernán Humaña

Humaña, who helped Canada secure a bronze in the Atlanta ’96 games, teaches in the Department of Kinesiology and Health Science at York University. He was an early coach for his daughter, who along with her Canadian beach-volleyball partner and fellow York alumna Brandie Wilkerson, is currently ranked fourth in the world and is in Paris competing for a medal. Humaña played for the Chilean national volleyball team and came to Canada as a political refugee during the Pinochet years, a journey which he documented in his book Playing Under The Gun: An Athlete's Tale of Survival in 1970s Chile. He is available from Paris to comment on the history of the Olympics and how political and social events intersect and affect the modern games from their inception in the late 1800s to now. Humaña can also offer interviews in Spanish.

Topics he can speak to include: 

• History of the Olympics
• Sport and nationalism
• Gender issues in sport 
• Compensation and treatment of athletes

Parissa Safai 

The Canada Soccer drone-spying controversy is, in part, a great example of how much more aggressive Canada has become on the international sport scene in pursuit of wins, says Parissa Safai, professor in the Faculty of Health and Chair of the School of Kinesiology and Health Science.

“In many ways, the 2010 Vancouver Winter Olympics marked a pronounced shift in Canada’s attitudes towards success on the Olympic stage and our high-performance sport system became even that much more intentional about ‘owning the podium’,” says Safai. “For an athlete, gold medal-winning performances demand not just an unconditional commitment to physical training and skill development, but presuppose disposable money and disposable time, as the financial support from governments is just not enough.”

Many athletes are highly reliant on their parents for financial support, and the costs of producing a gold-medal winning performance has gone up, adds Safai, putting more pressure on high-performance athletes, and making their finances even more precarious.  Safai is an expert in the sociology of sport, health and social inequality. She is available for phone and video conference interviews and can speak to:

• Sports medicine and sports related pain and injury 
• Sport risk-taking
• Sport and social inequality and gender equity in sport 
• Barriers to physical activity in communities
• Sport policy and governance

Vijay Setlur

 “France is already the most visited country in the world, but hosting the Olympics would diversify the destination and its visitor economy,” says Vijay Setlur, a marketing instructor at York University’s Schulich School of Business specializing in sports marketing and tourism marketing. “People visit the country for its museums, galleries, architecture and culinary offerings, but Paris will now be able to attract more international sporting events to capitalize on the growing sport tourism segment and elevate its status as a sports city.”

Setlur attended and gave commentary at FIFA World Cup Qatar 2022 and is also a consultant for Concacaf (Confederation of North, Central America and Caribbean Association Football). Setlur is available to comment on:

• Canadian soccer drone scandal and how it might affect the perception of Canada Soccer and sponsorship activity
• Sponsorships and the Paris Olympic Games
• How the NFL and ICC are hoping to leverage flag football and cricket, making its debut at the LA28 Games, to engage younger consumers
• TV ratings and viewership of the Games
• Use of technology at the Olympics

Sarah Bay-Cheng 

“For me, sports is another kind of performance: It's aesthetic, it's time-based, there's an audience,” says Professor Sarah Bay-Cheng, dean of the School of the Arts, Media, Performance and Design at York University and a former NCAA basketball player. “As the playwright Sarah Kane once said, the difference between theatre and a football (soccer) match is that you don't know how the football match is going to end.”

Bay-Cheng’s research focuses on the intersection of performance and media, including how digital technologies create performance conditions in museums and other cultural heritage sites. In this capacity, she is co-curating a gallery exhibition for the Museum of Toronto on the history of basketball in Toronto that will open in the spring of 2025.

“In Toronto basketball didn’t follow a linear development. Different versions of the game emerged at different times and in different places. Part of the work of preparing the exhibition has been to dig into the history of basketball in Canada and what has made Toronto such an exceptional place for the sport. As a former player, I’ve been very interested in learning more about the history of women's basketball in Canada as relation to, but also very distinctive from the history of the sport in the United States.”

Bay-Cheng is available to comment on the history of basketball in Canada, particularly the women’s game:

• The American and Canadian roots of the game
• How women’s basketball started among primarily white, upper-class women in the U.S., Ontario and eastern Canada, and why they were no match for a team from Western Canada that adopted a more aggressive style of play
• How Title IX in the U.S. was a game-changer for women’s basketball
• How both the men’s and women’s games have become more international, with training concentrated in NCAA schools
• Sports as mediated performance

Amanda De Lisio

During the 2014 FIFA World Cup and 2016 Olympic Games, Faculty of Health Assistant Professor Amanda De Lisio  partnered with researchers in Rio de Janeiro to examine what happened with sex workers during the games.

“One of the narratives that follows the sport mega event is related to the involvement of human trafficking,” says De Lisio in the School of Kinesiology and Health Science. “We work with people who are often the target of these anti-trafficking strategies to find out what is actually happening on the ground, are they being trafficked or exploited in their labour? And how their patterns of labour and migration in the city may change as a result of the mega event.”

De Lisio is working with groups in Los Angeles, which will host the 2026 FIFA World Cup, the 2027 Super Bowl, and the 2028 Olympic Games to examine what is happening on the ground there ahead of the games. Her latest paper, published earlier this month, looks at the security apparatus of the Rio Olympics, and argues that “despite the enormous investment and facade of newly militarized host communities, insecurities remained, and ‘security’ as a practice failed to be guaranteed.” De Lisio is also available for interviews in Portuguese.                            

  She can comment on:

• Understanding sex work as labour in a vulnerable sector and how displacement brought on by mega-events affects sex workers and other communities
• Sport mega-event construction and the financialization of housing
• Local groups in Paris decrying Olympics-related displacement of low-income people

Please check your inbox for a part II next week with experts speaking to breaking (a.k.a.  break dancing), the newest sport in the Olympics, air pollution and athletes’ health, bodychecking and concussions, French politics and the Games and more, or check online for updates to this roster. 

For a list of some of the York-affiliated athletes and medical team members participating in the Games, please see here.