Is the “Kim Kardashian” influencer trend dying?
York University expert is available to explain the trend of ordinary people as influencers TORONTO, January 13, 2020 – Celebrity influencer marketing is shrinking in favour of regular people endorsing brands to their social media audiences, says Mangala Rao-D’Sa, an influencer marketing expert in York’s School of Continuing Studies. D’Sa, who is an instructor in […]