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Could the COVID-19 pandemic kill the influencer trend?

York University expert is available to explain how influencers are changing their game TORONTO, April 27, 2020 – Influencers are known for using social media to flaunt their extravagant lifestyle of luxury trips, shopping hauls and fine dining but the COVID-19 shutdown has put a stop to most of their “aspirational” posts, says Mangala Rao-D’Sa, […]

Is the “Kim Kardashian” influencer trend dying?

York University expert is available to explain the trend of ordinary people as influencers TORONTO, January 13, 2020 – Celebrity influencer marketing is shrinking in favour of regular people endorsing brands to their social media audiences, says Mangala Rao-D’Sa, an influencer marketing expert in York’s School of Continuing Studies. D’Sa, who is an instructor in […]