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NBA

York experts have got you covered for Paris Olympics

While the Olympics are a show of international friendship and athletic excellence, they are also about politics and diplomacy, tourism, social change and spectacle, and sometimes even espionage. York experts are available to give comment to media on everything from nationalism in sport and why the economic pressures on athletes are getting even worse, to branding and tourism opportunities, the evolution of women’s basketball in Canada and how large sporting events intersect with sex tourism and displacement of low-income people, and more.  

York U sport marketing expert available on NBA topics

TORONTO, February 11, 2016 – The NBA All-Star Weekend is here, and all eyes are on the Toronto Raptors. The Canadian team is leading the playoff standings for the Eastern Conference with 35 wins for the 2015-16 season. York U Sport Marketing Instructor Vijay Setlur is available for media interviews to discuss marketing topics relating […]