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branding

A View to a Kill: Montreal 'Body Parts' Murder Brings Array of Secondary Legal Issues

When suspected Montreal “body parts” killer, Luka Magnotta, was detained in Berlin on June 4 following an international manhunt, only one small piece of a complex legal web was resolved. In addition to the ongoing murder investigation, digital issues involving web hosting of explicit content and concerns about trademark denigration have been thrust to the […]

Putting your eggs in one basket

Brian Chau is a JD Candidate at Osgoode Hall Kobe Bryant, Tiger Woods, Martha Stewart - all mighty brand names, with all too-famous stumbles. Personal branding is a powerful tool - our minds subconsciously create the association, and without knowing, we suddenly consider Accenture as a lean, mean consulting machine. However, what happens when the […]

What does it mean if everyone is ‘the best’?

Brian Chau is a JD candidate at Osgoode Hall Law School. If everyone is the best, as per their advertising, would that mean that all products are merely average? This is a conundrum that serves as a key point of consumer frustration: How do we differentiate amongst products who all seem to be claiming the […]