commercials

"The Hopper" Vaults Over Another Requested Injunction

Watching a television program only to have it cut to commercial during a dramatic scene has always been a frustrating, yet accepted, experience for those of us watching primetime television - until now. The Dish Network recently released technology which allows viewers to skip through commercial breaks, much to the dismay of broadcast networks, and […]

AutoHop: A DISH that’s hard for networks to swallow

On May 10th, 2012 Dish network (hereafter “DISH”) announced that it would be adding a new feature named “AutoHop” to their digital video recorder (the Hopper).  The feature would allow viewers to automatically skip over advertisements in the shows that they record.  Large TV networks such as Fox, CBS and NBC have called the feature […]