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internet advertising

Keyword Advertising: When are competitors allowed to use your trademark?

Robert Dewald is a JD Candidate at Osgoode Hall Law School Online keyword advertising, using internet search engines such as Google and Yahoo!, continues to be a highly contentious area of the law.  Litigation involving trademark infringement by competing companies in keyword advertising campaigns continues in Canada and around the world.  In Canada, it appears […]

Online Keyword Advertising: Misleading Customers? Or Providing Alternatives?

Robert Dewald is a JD Candidate at Osgoode Hall Law School Online advertising is a growing and lucrative business.  In 2009, $22.7 billion USD was spent on online advertising within the U.S. which is projected to grow to $25.1 billion USD by 2010.  A significant amount of this revenue is generated by Google, Yahoo and […]

IP Osgoode Speaks: Graeme Dinwoodie “A Comparative Analysis of Liability for Keyword Advertising”

Nathan Fan is a JD candidate at Osgoode Hall Law School. This past Thursday, IP Osgoode hosted Professor Graeme Dinwoodie, Oxford Professor and Director of the Oxford Intellectual Property Research Centre, who gave a lecture on recent developments in keyword advertising cases. Titled “A Comparative Analysis of Liability for Keyword Advertising”, his lecture focused on […]