king

"CANDY" Trade-mark Proves Too Bitter for King

Video game developer King made headlines and the IPilogue last month when they applied for a trade-mark for the word CANDY in the United States. The move generated extensive commentary and negative backlash from game developers and the gaming community at large. While it is unclear if causing a news buzz was the impetus behind the application, King […]

Will "Candy" Trademark Prove Sweet or Bitter for King?

Video game developer King, maker of the insanely popular and addictive Candy Crush Saga, has been granted a US trade-mark for the word "Candy". While previously owning trade-marks over the specific designs and game titles, this is the first common word successfully trade-marked by King. Some are worried registering a common word is an over-extension of intellectual property rights, while […]