marketing
Glossier Tries Building Brand’s Image by Filing Two Trademark Applications for the Packaging of its Products
In early 2019, the beauty and skincare brand Glossier Inc. filed two trademark applications with the United States Patent and Trademark Office (USPTO) relating to the packaging of its goods. The first application was filed with respect to its pink-lined boxes, with the colour pink claimed as a feature of the mark. The second application […]
Just Trademark It: Athletes Turning to Trademarks to Gain Competitive Edge
With the Kawhi Leonard saga officially coming to a close on July 10th after his signing with the Los Angeles Clippers, the city of Toronto, along with the rest of Canada, has been taking the last month to reflect on the past season and what one man meant to the Toronto Raptors, and basketball in […]
Are Trade-marks Recession Proof?
Ashlee Froese is an Osgoode Hall alumnus and currently practices intellectual property at the law firm of Keyser Mason Ball LLP. In today's tough economic times, downsizing and cutting costs has become the global universal mantra. But is this strategy necessarily applicable to intellectual property? Given that trade-mark rights can exist in perpetuity, their value […]