In the September 2012 battle for broadcast rights to the 2015 Pan American Games, CBC/Radio Canada emerged victorious from what was reportedly described as a “very aggressive bidding process with multiple bidders.” In light of the difficult landscape shift CBC has experienced over the past two years, there was serious concern as to how the public broadcaster […]
It’s Toronto’s time to shine! This past October, Governor General David Johnston officially declared 2015 to be the “Year of Sport in Canada” and Toronto’s hosting of the Pan American Games is clearly one of the reasons why. The major sporting event is a fantastic opportunity for the city’s economic development. In fact, the Ontario […]
As with any other major sporting event, the Pan Am/Parapan Am Games 2015 will showcase elite athletes. Behind the scenes the marketing games will also be in full swing. These games involve ambush marketing, the bane of major sporting events and their sponsors.