Nothing to Turn Your Nose up at: Playdoh and the dawn of scent trademarks
On Friday, May 19th, Hasbro announced that the characteristic scent of their well-known Play-Doh product has been officially recognized by the United States Patent and Trademark Office as a registered trademark of the brand. This presents a major step forward in the evolution of “scent trademarks”, with Hasbro being by far the largest corporation to […]