Toronto 2015

Why Now is the Perfect Time to Discuss Performance Rights

It’s Toronto’s time to shine! This past October, Governor General David Johnston officially declared 2015 to be the “Year of Sport in Canada” and Toronto’s hosting of the Pan American Games is clearly one of the reasons why. The major sporting event is a fantastic opportunity for the city’s economic development. In fact, the Ontario […]

On Your Mark, Get Set, Go! Ambush Marketing and the Pan Am/Parapan Am Games 2015

As with any other major sporting event, the Pan Am/Parapan Am Games 2015 will showcase elite athletes. Behind the scenes the marketing games will also be in full swing. These games involve ambush marketing, the bane of major sporting events and their sponsors.