Case Study: Managing Uncertainties
Andre Agassi, a legend in men’s tennis, lost his first three matches to Boris Becker in 1988-1989. Agassi later won 10 of the remaining 11 contests against Becker in his career. Amazon.com, founded in 1994 by Jeff Bezos as an online bookstore, initially struggled to raise investor capital. Amazon eventually became one of the world’s […]