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Alan Middleton

Professor Alan Middleton on BP’s attempts at damage control: Play it cheap

The company responsible for what is being called the biggest ecological disaster in US history is facing a flood of criticism being spread through social media and there doesn’t appear to be any end in sight, wrote the Toronto Star June 10 in a story about efforts by the company to redirect Web traffic to […]

Marketing professor weighs in on Tiger Woods’ new image

Alan Middleton, professor of marketing at the Schulich School of Business, has made several comments on Tiger Woods’ recent attempts to overhaul his tarnished image as a sports icon. He spoke to the Globe and Mail about the fallen golf star’s efforts on April 6. He stood stone still at the first tee of Augusta […]