Video and audio: York researchers on coffee wars, security threats, and conflict in the Congo
Alan Middleton, professor of marketing in the Schulich School of Business, appeared on BNN on March 10 to talk about Tim Hortons’ and McDonald’s branding struggle to own the branding market. McDonald’s is giving away free coffee, while Tim Hortons’ Roll Up The Rim To Win campaign is in full throttle. Which company is winning […]