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Oprah Winfrey

Schulich Professor Robert Kozinets on Oprah’s marketing legacy

With The Oprah Winfrey Show poised to air its final segment on Wednesday, the Toronto Star examines the five overarching aspects of being Oprah May 19: [One of them is] Marketing Maven: Authors, small business owners and President Barack Obama can attest to “The Oprah Effect”. The term was coined to describe how sales of […]