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Rob Bowman

Music professor on how Justin Bieber leveraged digital media to became a global sensation

Keeping up that intense feeling of personal connection via the Internet is incredibly important in marketing to the Justin Bieber demographic, says Rob Bowman, who teaches popular music in York University’s Faculty of Fine Arts, wrote The Globe and Mail May 29: “You’re appealing to a certain adolescent group who’ve got fairly innocent notions of […]

York music professors spread the word about their research

The research and creative work of York music professors spans a wide range of genres and media formats. Disseminated through recordings, print publications and live performances, it’s reaching growing audiences at home and around the world. Composer and choral conductor Professor Stephanie Martin (left), who serves as music director of Toronto’s historic Church of St. […]